|This film was an official selection at the Phoenix Film Festival in 2014. Here's an index to my reviews of 2014 films.|
It's constructed with care all the way to the typography of the end credits and the title screen, composed with custom fonts created in house. The former contain admirable texture and the latter is less like a title card and more like the label of a whiskey bottle, emphasised by having it overlay what is probably river water in motion. This care is constant, every shot framed like a print advert; maybe the film isn't a single story but a hundred of them, one for every shot, the sort of distillations of emotion that we expect to see in TV commercials. I certainly wondered throughout what would find centre stage at the end: the Arizona flag, a bottle of Bud or a Detroit-built penis extension. In the end, it doesn't hawk anything except the expertise of Kitchen Sink Studios which, on the strength of these eight and a half minutes, ought to be in serious demand from companies with deep pockets. Film festivals usually program films that either tell a fictional story or document a real one. This is a rare exception, hard to categorise but easy on the eyes.
Vermillion can be watched for free on Vimeo.