Director: Seymour Robbie
Writer: Roger Smith
Stars: Joe Namath and Ann-Margret
Index: Dry Heat Obscurities.
I’m exploring genre movies that were shot in Arizona because I live here, but I wasn’t born here like my better half. I’m English, so my cultural background is very different to hers and I find that especially fascinating when watching movies that exist for cultural reasons. This one exists mostly to grant Joe Namath a leading role in a motion picture. To me, Joe Namath is someone who used to play American football and, given that I can only name half a dozen players, mostly those who became blaxploitation legends, that must make him important. To my wife, though, he’s ‘Broadway’ Joe, the player who changed the sport by opening it up to a female audience. He did that because he was hot, he was charismatic and he was confident enough in his masculinity to put on pantyhose for a TV commercial. This was my first experience of ‘Broadway’ Joe and he’s clearly an easy-going character, the sort of man who always does his own thing, regardless what anyone else might think, and makes it cool in the process.
Reading up on his achievements, he was hardly the greatest player who ever put on pads, his statistics notably weaker than those of Jim Brown, who I read up on for Riot, an earlier Dry Heat Obscurity. In fact, Namath lost more games than he won, but some of the winning games were really important ones, like Superbowl III. He was the quarterback for the underdog New York Jets, who took on ‘the greatest football team in history’, the Baltimore Colts, in January 1969. This was right before the two leagues merged for the 1970 season and critics were relatively agreed that the AFL teams would struggle to cope with their NFL competition. The Jets were the face of the AFL in Superbowl III and everyone expected them to get creamed but, only three days before the game, Namath ‘guaranteed’ a heckler that they would win. They did, 16 to 7, and Namath was the MVP. Following up by saying that the toughest defence he’d ever faced was that of the AFL’s worst team, the Buffalo Bills, he gave the AFL instant legitimacy.